WHO ARE WE ?

Melhen Avenue is the story of a mother and her daughter.

A story of style, transmission, instinct, and roots. A simple yet powerful story. A story of women, above all.

It all started with Mélanie. For over twenty years, she has worked in the world of women's ready-to-wear with a single conviction: fashion must be beautiful, yes, but above all, accessible, comfortable to wear, and faithful to the wearer.

Over the years, she has refined her eye, developed her high standards, and built that special bond with the women she dresses. Because Mélanie never chooses a piece by chance.

She observes, she listens, she feels. She knows how to spot that little drape that changes everything, that material that breathes, that cut that enhances without forcing.

She understands that successful clothing isn't just about a trend. It's about balance: between comfort and allure, between naturalness and style, between obviousness and surprise.

What she sells are carefully selected pieces, tested in real life. What she conveys is a way of dressing for oneself, with ease, without artifice.

And then there's Esmahen. His daughter. She's been immersed in this world for as long as she can remember. She grew up among the arrivals, the racks, and the loyal customers. Very early on, she understood that fashion isn't just about fabric and cuts: it's a language, a connection, a way of being in the world.

Over time, she has added her own perspective. A more digital, more urban vision, inspired by her travels and her era. She has a taste for beautiful materials, simple yet bold silhouettes, and the perfect detail.

She wants every woman to be able to find a piece that speaks to her, that follows her, that gives her confidence.

And to bring this wonderful project to fruition, she's supported by her boyfriend, Gaspard. Present every step of the way, he helps her structure the project, nurture the idea, and translate this shared vision into a concrete, creative, and committed adventure.

Together, they founded Melhen Avenue.

A name that sounds like an imaginary street, between Paris, Saint-Tropez, and Marseille. A sunny, feminine, lively street. This is where their bond takes shape. This is where their collection is born.

Melhen Avenue is a changing room designed for three voices.

A refined yet accessible selection. Breathable cotton gauze ensembles, easy-to-love dresses, shirts that fit well, pieces that can be mixed, adopted, and kept.

Each material is carefully chosen: natural, comfortable against the skin. Each cut is carefully crafted to complement the body without restricting it. Each color is designed to reflect a state of mind.

The result is a sunny, simple, and confident wardrobe. Not a static fashion. A fashion that lives, that follows the rhythm of real life. A fashion that you wear in the morning without thinking about it—and that you never want to take off.

At Melhen Avenue, there's no set posture. No imposed look. Just a desire to do things well. To get to the point. To put women at the center.

This project is theirs.

A bond between two generations. Two sensibilities. A shared passion. A brand born from a shared daily life, embodied expertise, and a love of clothing passed down with sincerity.

Melhen Avenue is you too. Your habits, your desires, your days, your favorites.

A true, warm, intuitive fashion.

Designed by Mélanie, Esmahen and Gaspard. Designed for everyone.